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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

mast news & events

from our blog

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  • April 3, 2025 14 minute READ
    Jugglers at MerleFest - Photo by Rob Laughter, courtesy of MerleFest

    Let the Festivities Begin!

    Ah, spring. When a young man’s fancy (and a young girl’s) turns to... Festivals! And man oh man is there a plethora of festivals for almost every interest in or near a Mast Store community. From music to handcrafted wares and state dogs to encounters with historical figures, this spring and summer’s offering is as eclectic as it comes.   
    Photo by Rob Laughter, courtesy of MerleFest ...read more

    tags-icon Local Flavor | Travel

    location-icon All

  • March 27, 2025 6 minute READ
    Spring Cleaning Supplies

    Deep Thoughts on Spring Cleaning

    “Spring Cleaning” is a term familiar to us all whether we like it or not. More than an average week’s worth of chores, spring cleaning signifies an annual, ceremonial yet rigorous, deep cleaning.  ...read more

    tags-icon At Home

    location-icon All

  • March 20, 2025 5 minute READ
    New spring arrivals at Mast Store

    It's Storytime at Mast Store

    The Appalachian Mountains are filled with storytellers. For the longest while, the front porch was the classroom to learn about family and local history along with a lucky and mischievous boy named Jack. The Mast Store carries on that tradition in the way shelves are stocked, windows are presented, mannequins are dressed, and highwalls are “cluttered.”  ...read more

    tags-icon Behind the Scenes | Inspiration

    location-icon All

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